MotorCo

Case Prompt

Your client is MotorCo, a British-based Ultra Luxury motorhome manufacturer. Started in 2010, they have grown into one of the largest and most prestigious ultra luxury motorhome organizations in the country. However, they have seen a gradual decline in their profitability in recent years. Their CEO has come to you to develop a turnaround strategy for the company, aiming to improve profitability for the medium-to-long term.

Case information:

• MotorCo has 2 core lines of business: (1) design and sale of new motorhomes, (2) maintenance and/or renovation of existing motorhomes.

• Their main buyers are celebrities and high net worth individuals, both domestic and abroad.

• Competitors: Stable revenues with slight decline in profits, but not to the same degree as MotorCo.

• Customers: market research shows that MotorCo is still maintaining its market share in the luxury motorhome segment, despite competition from abroad.
• Rev/Cost/Profit: If asked about finances, say that you will return to this later and ask them to complete the framework.